An exciting photo competition by Elizabeth Arden to create excitement around Fiat promotion amongst younger customers. 

Competition Mechanics 

Customers purchased Elizabeth Arden Products at the counter during the Fiat promotion. The consultant prompts about the competition and gives the customer a heart shaped handout card with the hashtag #ArdenLovesFiat 

Customers had to take a selfie with the heart shaped handout card and their Elizabeth Arden product. Upload their selfie to Instagram with the #ArdenLovesFiat hashtag, tag the account @ElizabethArdenLovesFiat Instagram page.

Grand Prize 

‘Pretty in the city weekend’ in Auckland for you and a friend! 

     • Total Arden experience in boutique for 2 

     • One night at the Stamford Plaza for 2 

     • Use of a Fiat for the weekend 

     • Flight for 2 (if winner wasn’t in Auckland) 

     • Along with the above, winner would take home the Fiat500 Sport 

Fiat display at Elizabeth Arden outlets

Winner of #ArdenLovesFiat Competition 

Steff was the winner of the #ArdenLovesFiat Competition. She absolutely loved her new ride. 

(Below are some images from the handover of the car at Winger Motors in Hamilton)